Archive for January 2014

What’s in a NAME?

What’s in a NAME?

As William Shakespeare asked, “What’s in a name? That which we call a rose by any other name would smell as sweet.” So much can be told in a name.

Prima Jiva means “Higher Self,” reflecting Salma’s belief that clothing the body in beautiful garments can be a way of honoring one’s true self…

Our beautiful Sama Bamboo Dress is inspired by the Sufi Sama Dance

Our beautiful Sama Bamboo Dress is inspired by the Sufi Sama Dance

“Why should I seek? I am the same as He.
His essence speaks through me.
So, I have been looking for myself!” —Rumi