Archive for February 2014

Prima Jiva and Phoenix Fashion Week 2014

Prima Jiva was just selected as one of the established designers of San Francisco Bay Area for the Phoenix Fashion week in 2014. “We know quality designs when we see one.” – Brian,  Executive Director of Phoenix Fashion Week, about Prima Jiva. A wonderful opportunity for more to see Prima Jiva’s timeless and luxurios resort…

“Fashion is a kind of private arrangement within oneself that, furthers the understanding of each individual’s true nature, purpose and lifestyle.” ― Salma

In addition to her mother’s influence, Salma’s design aesthetic was shaped by her own personal quest to find deeper meaning in life through exploring different cultures and traditions.  As she traveled around the world, Salma found herself deeply moved by the ways in which devotion to beauty can nourish the human spirit, even in the face…

“Luxury must be Comfortable” -Coco Chanel

“Luxury must be Comfortable” -Coco Chanel

Credited with developing the “modern woman,” Coco Chanel has been famously quoted for saying, “Luxury must be comfortable, otherwise it is not luxury.” Inspired by this idea and Coco Chanel’s legacy, Salma has chosen to focus her designs on elegance, comfort and versatility, and to position herself as the pioneer of timeless resort wear and chic…

Understanding Purpose is Key

Prima Jiva’s logo is a keyhole. In honor of humanity’s search for the key to wisdom and understanding of one’s life purpose.  With so much around us, we can only hope that we find that special key to open the door that will define who we are. Prima Jiva has set to find that key.…

Prima Jiva selected as Emerging Artist, Best of San Francisco Fashion Week 2011 (cbslocal.com)

Best Of SF Fashion Week 2011 ~ Emerging Artists August 24, 2011 3:15 PM Fashion matters in San Francisco. One only had to witness the decidedly young and definitively fashionable crowd at San Francisco Fashion Week 2011. After a week of workshops, seminars, exhibits and parties they gathered at Madrone Studios in the City’s SOMA District…

A Walnut Creek designer’s philanthropic fashion mission (Contra Costa Times)

A Walnut Creek designer’s philanthropic fashion mission By Janice De Jesus Correspondent Posted:   02/06/2013 01:36:25 PM PST WALNUT CREEK — Salma Schempp’s fond memories of Kabul aren’t the images the world knows today. Even though she was 13-years-old when she left her home in Afghanistan, Schempp remembers Kabul as a city of beautiful architecture…

Prima Jiva featured in “The Senken,” the most read fashion newspaper in Japan!

Allesandra Cave Photography Blog