Our Mission

The purpose of Prima Jiva which means (Higher Self) is to be the ultimate house of design for those seeking comfort, elegance, simplicity and timelessness. Our mission is to create fashion that enhances a woman’s connection to her unique sense of style. Prima Jiva sources the most luxurious and eco-conscious materials from around the globe. Made in California.


“A woman’s life is her own runway”.

The Prima Jiva Woman lives outside trends. She is a modern, successful woman whose look is timeless and whose clothing is chosen with a deeper consciousness in mind. She is elegant and beautiful, and her fashion-forward clothing mirrors the inner beauty she radiates to the world. Effortless style gives the Prima Jiva woman time to focus on what matters, and she appreciates the gift of every moment. Sharing love and giving back through service, she sets an example as someone evolving through life’s experiences and seeking her higher self while making her mark in the world.


Prima Jiva’s core concept stems from simple principles of comfort, versatility and outstanding attention to detail. The graceful silhouettes of Prima Jiva’s unique line combine high-quality textiles and exquisite design to create a comfortable fit for most body types. The result is a chic line of clothing that embodies refined, easy elegance. All our garments are made in California.


Motivated by her passion to help others less fortunate, Salma Schempp, Designer and Founder, donates a percentage of all sales to charities, both locally and abroad. Currently, Prima Jiva is collaborating with charities including Daraja Academy for Girls in Kenya, Children of War in Afghanistan and the Meridian Health Foundation.