“I was recently introduced to Prima Jiva, and visually I was sold. The designs were so beautiful and exactly my taste. Once I received the items I was so happy to feel how amazing they were. The fabrics are exactly what you would hope. They are beautiful to look at and they are so comfortable for me to wear all day teaching and take me on my errands and to my three teenage sons’ games too. Due to my busy life I am always concerned that pieces do not wash well and lose form and fit and that is not true with Prima Jiva. I am a convert for life and look forward to wearing them frequently and seeing new designs born every season”


~Gwen Lawrence
Celebrity Yoga Coach

I had heard about Prima Jiva from friends but it wasn’t until I was asked to model at a philanthropic community event that I tried on Prima Jiva clothes and fell in love! Every item I tried fit perfectly and the styles, fabric and detailing were European classic. In my busy life, I need to be able to start and end the day in clothing that transitions easily from business meetings to evenings out. With only minor changes in accessories, I’m comfortable with whatever the day brings.


~Patricia Battersby
Village Associates

How shall I say this… SENSATIONAL!!! What I love is the elegant, classic look with high style and you hit a home run with a completely original style. I love it!


~Kathy Merchant
Executive Director Lafayette Library and Learning Center Foundation

I just wanted to let you know, I love how I feel when I’m wearing the Sama Pants!!!


In a palette that is subtle and sensible for contemporary living, I believe each one of a kind Prima Jiva piece tells a tale of loving your body, and loving your life! This is how I feel when I wear Prima Jiva’s clothing. As a yoga and dance teacher, my work is a labor of love, and I sense Prima Jiva’s mission delights in offering simple, aesthetically beautifully clothing for anybody who wishes to feel naturally healthy and beautiful.

~Alexis Mulhauser
www.yogainalexis.com (website coming soon)

I have several items from Priva Jiva. But most of all, I love my black Grace pants and matching top. Both are elegant pieces that I wear together or easily pair with other items from my closet. They flatter my figure and are well-made. I always get compliments on the fabric and the intricate details in their design, like the silk lining in the sleeves and on the pant pockets and bottom. Thank you, Prima Jiva!


My friends loved the clothes and look forward to wearing them. Carole said she had never had pants fit so well.


Thank you again for all the help to set me up for the trip to Greece. I love the mission on your website; I love the clothes; I love the hand crafted bag. These are soul and spirit clothes, and they are perfect for me right now. Thank you for bringing them from your imagination to our reality.


The subtlety and attention to detail distinguish the Prima Jiva line.


A generous friend bought me a present last week. It was your “Grace” dress and I have worn it three times already. I found myself calling it my “Happy Dress” because of the way it feels against my skin. I have now made a “wish list” for myself because I want not only almost everything you make, but I want it in all of the colors also. I would love to just live in your creations all of the time.


~Sharon Beck
Concord, California

When I saw the Prima Jiva line in a fashion show I loved the way the fabric looked and moved on the models. After the show, I tried on the classic top and I felt the same grace I saw on the “stage” and it felt good! One of my favorite details is the silky ribbon. It is a nice feminine touch and compliments the organic linen. People always comment on the top and the fantastic celadon green color. All of the colors of the line are so natural looking and that’s really how clothes should be.

~Dawna Hall
Marketing Manager for a Natural Foods Company