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A woman’s life is her own runway.

The Prima Jiva Woman lives outside trends. She is a modern, successful woman whose look is timeless and whose clothing is chosen with a deeper consciousness in mind. She is elegant and beautiful, and her fashion-forward clothing mirrors the inner beauty she radiates to the world. Effortless style gives the Prima Jiva woman time to focus on what matters, and she appreciates the gift of every moment. Sharing love and giving back through service, she sets an example as someone evolving through life’s challenges and seeking her higher self while making her mark in the world.

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